Branding and web design, made to last. That's the discipline. The work happens at the intersection of strategy and craft.

I'm Tucker — an Austin-based designer specializing in brand identities, web design, creative direction, and strategy for hotels, restaurants, residences, and lifestyle brands.

Quiet craft. Considered details.
Made to last.

10
Years of experience.
33
Brands launched.
250 +
Projects completed.
ABOUT ME
From San Antonio, TX. Studied at The Savannah College of Art and Design. Spent my twenties in Manhattan, working with multiple agencies — New World Group, Wunderman Thompson, Sideways, and others — learning how branding and strategy actually work at the highest level of real estate and hospitality.

In 2020 I co-founded Equality, an ad agency I ran with my business partner for four years. Brand identities, campaigns, motion, web design, and strategy across a wide range of industries. Running a creative studio taught me as much about people and decision-making as it did about design itself.

In 2024, I closed that chapter and went independent. These days I work out of Austin, TX, partnering with hospitality, luxury living, and lifestyle brands that value thoughtful, well-crafted work.

I'm drawn to the space between artistry and precision, where good design feels effortless, but every detail has intention behind it. Often, the best ideas come from unexpected detours, and I've learned to embrace those moments as part of the process.

I'm constantly exploring new tools, workflows, and emerging AI technologies — not as shortcuts, but as creative instruments that expand what's possible. I care deeply about staying ahead of where design and technology are heading, and I’m always looking for ways to elevate my work while keeping it authentic, original, and human.
Tucker Oelsen
Design, Creative Direction, & Brand Strategy
EXPERIENCE

I've worked for a few agencies.

Early Bird
Feelance Brand and Web Designer
01/2026 - Current
New World Group
Feelance Brand and Web Designer
11/2024 - 01/2026
Equality
Co Founder, Designer, Strategist
11/2022 - 11/2024
Revolution Youth
Creative Director
7/2020 - 11/2022
Sideways NYC
Freelance Brand and Web Designer
07/2019 - 01/2020
Wunderman Thomson
Freelance Brand & UX/UI Designer
04/2019 - 07/2019
Quallsbenson
Brand and Web Designer
10/2017 - 03/2019
Triptent
Freelance Photo Editor & Designer
07/2017 - 10/2017
Co:collective
Freeelance Designer
05/2017 - 07/2017